Clean, no residue, and gentle on my skin
This soap is amazing. It lathers up well and your skin is left feeling clean and without residue. The scent is a light floral citrus. Soap is not irritating to the skin. I love it!
4,274 5-star reviews
Free shipping over $60
30-day money-back
Persimmon + shea butter
Sulfate-free · zero filler
Neutralizes nonenal
Kaki — Japanese persimmon
The Ingredient
Why your body smells different with age.
If you've noticed a faint, stale smell that wasn't there before — on your skin, your pillow, the collar of your coat — you're not imagining it. And it's not poor hygiene.
After about age 40, your skin begins producing more of a natural compound called nonenal. It's the real cause of that distinct "older" smell — a musty, slightly greasy scent that lingers no matter how often you shower.
Here's the part most people never learn: nonenal isn't washed away by ordinary soap. So your routine hasn't failed you — and you haven't let yourself go. Your skin changed. Your soap didn't.
Kaki — Japanese persimmon
The Ingredient
What is persimmon?
Persimmon is a bright orange fruit, grown across Asia for thousands of years. But in Japan, it was prized for something beyond eating — a rare natural power hidden in its skin and pulp.
That power is its tannins. These natural compounds bind to and neutralize the molecules behind body odor — including nonenal, the one responsible for that stale, "aging" smell. They don't cover the odor. They remove it, at the source.
It's why ordinary soap can't compete. Soap is built to wash away dirt — it was never designed to break down nonenal. So no matter how often you wash, the smell stays.
Persimmon is the difference between masking the problem and actually removing it.
Kaki — Japanese persimmon
The Ingredient
What makes Nona Persimmon Soap different?
Not all persimmon soaps are equal — and this is the part most brands won't tell you.
The highest-quality persimmon tannin comes from a specific variety grown in Japan, prepared using a method Japanese artisans have refined over generations. It's slow, careful, and far more costly than the cheap persimmon juice most soaps rely on — which carries barely a trace of what actually works.
We could have cut that corner. We didn't.
- Authentic Japanese persimmon The prized variety, prepared the traditional way, not a watered-down imitation.
- Concentrated tannins Targets nonenal at the source instead of perfuming over it.
- Shea butter & sulfate-free Gentle enough for mature, sensitive skin, even daily.
- Removes odor, never masks it So you smell clean, not covered up.
Loved by thousands
Real people, real results.
Pricey, but worth every penny
These are great persimmon soap that help to make you smell good! I have sensitive skin, and it works well for me. Although pricey, its still a good value for the price!
Perfect for ladies of a certain age
I wanted to try this soap as it is highly recommended for ladies of a certain age. #IYKYK girls. It is gentle on my faces and I have incorporated it into my skincare routine.
Easy to hold and lathers beautifully
It comes with its own little mesh bag to put the soap in which makes it easy to hold in the shower, as well as enhances the lathering of the soap. The orange citrus scent is mild but adds a nice freshness.
Clean, simple, effective
Got this for my husband since he'd started smelling a bit musty and regular soap wasn't helping. A week later his shirts actually smelled normal again. He likes it too, easy to use and doesn't dry his skin out.
Where it began
Our Story
It started with a grandmother who refused to accept that getting older meant smelling older.
Decades ago, our grandfather spent years working in Japan. He came home to Italy with more than stories — he brought back a secret the locals had treasured for centuries: the Japanese persimmon, and the careful way they prepared it to keep skin clean and fresh, naturally.
Back on the family farm, our grandmother — Nona — made it her own. She prepared the persimmon the way she'd been taught, turned it into soap by hand, and gave it to everyone she loved. No harsh chemicals. No masking perfumes. Just clean skin that stayed fresh, at any age.
For years it stayed a family secret. Until we realized how many people were quietly struggling with the very thing Nona had solved generations ago.
So we brought it back — made the same way, by hand, in small batches, with authentic Japanese persimmon. Not a watered-down imitation. The real thing.
That's Nona. An old family secret, finally shared.
Welcome to the family.
Stops odor at the source
Neutralizes nonenal instead of masking it.
Sulfate-free & gentle
A clean, natural formula made for daily use.
Made for sensitive skin
Soft on mature, sensitive skin, even daily.
30-day money-back
Love it or your money back.
Reviews
4,274 reviews. 4.9 stars.
4.9/5
★ ★ ★ ★ ★
4274 Verified Reviews
96%
would recommend this soap
Rating Breakdown
All Reviews (4274)
C
★ ★ ★ ★ ★
JUN 02, 2026
Clean feeling skin, lasts a long time
This is great soap for clean feeling skin with a gentle smell. It doesn't dry out my skin. The bars are good size and one bar lasts almost two weeks. I put the bar down in a loofa bag and it lathers so nicely. Smell is not strong but smells clean. Will buy again.
L
★ ★ ★ ★ ★
MAY 27, 2026
Effective and economical
I really like this product — suddses well, smells good, economical and effective.
P
★ ★ ★ ★ ★
MAY 22, 2026
Highly recommended for ladies of a certain age
I wanted to try Nona as it is highly recommended for ladies of a certain age. #IYKYK girls. It is gentle on my faces and I have incorporated it into my skincare routine. I absolutely love its scent and the feel of it on my skin. I took the advice of another commenter and cut a bar into thirds, and am trying out the first piece with the washing pouch that comes with the order, which provides just enough exfoliation on all skin surfaces. I have also use that same bar with a body brush, and each do the job nicely. The soap in the washing pouch and body brush drip dry quickly until their next use. I use the second piece to wash my lady parts, and that dedicated bar sits in its own special spot to dry. The bars a good value for the money, and cutting them into thirds was a smart idea! They are long lasting and the scent is subtle, not interfering with my perfume. I recommend!
S
★ ★ ★ ★ ☆
MAY 17, 2026
Very effective at eliminating odors
I really like this soap and it is very effective at reducing or eliminating odors. It came with a small mesh bag, which is very useful for cleansing and hanging after shower. I've been using for less than a week and I'm already about half through the first bar. It lathers really nicely and has a gentle smell, barely noticeable. So glad I got the buy one get one free deal — having the spare bar is great. Otherwise I'm satisfied they are as marketed.
B
★ ★ ★ ★ ★
MAY 12, 2026
Mild, fresh scent and a handy mesh bag
It comes with its own little mesh bag to put the soap in which makes it easy to hold in the shower, as well as enhances the lathering of the soap. The orange citrus scent is mild but adds a nice freshness. It is not moisturizing — so I use a liquid moisturizing soap afterwards. Most importantly feel really clean after using Nona.
N
★ ★ ★ ★ ★
MAY 06, 2026
Great for sensitive skin and good value
These are great persimmon soap that help to make you smell good! I have sensitive skin, and it works well for me. It's a good value for the price!
D
★ ★ ★ ★ ★
APR 30, 2026
No irritation, fresh citrus smell
These are great soap bars and awesome that they come with a small mesh bag for each bar. There has been no skin irritation. Super nice citrus fresh smell too. Amazing value for the money. I definitely purchase again. Love the fresh feeling when getting out of the tub or shower. I even wash my hair with this soap!
J
★ ★ ★ ★ ☆
APR 24, 2026
A very nice, clean soap
Does it get rid of nonenal odor? I don't have, so I don't know but, it does smell nice, not too strong, doesn't lasher much but spreads around nicely, and you do feel very clean and smooth after using. Dare I say "squeaky clean". It's a very nice, clean soap that seems to last pretty long, just keep dry when not using (or maybe get a body wash version). I'll definitely buy again and If I was sure that it helped with "old people smell" I would definitely give it a 5 star. I have a feeling that it very well might because you do feel noticeably cleaner.
K
★ ★ ★ ★ ★
APR 18, 2026
Love the pouch — no more bath puff
I really like this soap! It lathers up beautifully and I appreciate the little pouch it comes in. No more need for a bath puff or wash cloth. I purchase a shower suction hook to hand it from after use. I lather-up, step away from the shower stream for a minute, then rinse. Since I am elderly I purchased it for the claims that it reduces "old people" smell. I don't know if it does that as no one ever told me I had that odor, but I like the product and have reordered it.
S
★ ★ ★ ★ ☆
APR 12, 2026
Great fragrance and odor control
I really like Nona — the fragrance, the bubbles, and the apparent odor control. It may be a little drying, but we need to use lotion, anyway! I ordered it again, because the price seemed to be reduced. Unfortunately, one of the packs appeared to be a return, since one of the bars was unwrapped and there was no mesh bag in that box. Pretty tacky! Please LOOK at the returned items before you sell them again.
J
★ ★ ★ ★ ★
APR 06, 2026
Cured so many of my skin issues
I cannot say enough good things about Nona! It has cured so many of my skin issues without being drying. I have suggested this to many people who have tried it and been pleased as well. The bars are small compared to commercial soap but not to many of the handmade bars. Take care not to leave them wet in the shower. I use a soap drainage thing to keep it dry.
D
★ ★ ★ ★ ★
MAR 31, 2026
Perfect while recovering from illness
I ordered these because I have been so sick and recovering took a very long time. I have to say this soap is very gentle and cleansing but doesn't leave a soapy feel. It smells great and leaves uou feeling fresh. It is perfect for someone recovering from illness, someone with delicate skin or someone who feels self conscious about smelling old or musty.
S
★ ★ ★ ★ ★
MAR 25, 2026
Great for oily skin
Worked perfect for me. Nice scent and since I have very oily skin it's helpful to dry up some of that excess oil. I will purchase again in the future.
M
★ ★ ★ ★ ★
MAR 19, 2026
Smells fresh, gentle scrub, great value
This smells so good and fresh. The texture on the included bag gives you enough scrubbing power without being too harsh. It worked well with sensitive skin and the size was perfect. I love that you get a second bar free — buy one get one! What a great value. And the bags are reusable too!
B
★ ★ ★ ★ ★
MAR 13, 2026
No more expensive whole-body deodorant for me
I dearly love this soap! Each bar comes with a little mesh bag so I put the soap in the bag and use it as a loofah. The amount of lather is something I've never seen before. No more expensive whole-body deodorants for me!
No reviews yet.
Common questions
Things people ask first.
Don't see yours? Email us — a real person answers within a day.
It's our Orchard Woods scent — warm, woody, and clean. No synthetic fragrance, so it reads fresh rather than perfumed.
No. It's sulfate-free and made with shea butter and vegetable glycerin, so it cleans without stripping. Skin feels soft, not tight.
Yes. The persimmon tannin binds nonenal — the compound behind aging body odor — and neutralizes it at the source instead of masking it with fragrance.
Yes. It's gentle, sulfate-free, and free of synthetic fragrance, so it's mild enough for daily use on both face and body. Patch-test if your skin is very sensitive.
About 4–6 weeks with daily use. Set it on a draining dish between washes and it'll last even longer.
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30-Day Promise
Use it for 30 days. Or get your money back.
If your skin doesn't feel fresher in 30 days, send the bar back. We'll refund you. No forms. No questions.
30-Day Money-Back
Use the whole bar. Don't love it? Send it back. Even used. Full refund.
Just 5 Ingredients
No fillers. No sulfates. No synthetic fragrance. Every ingredient is named on the label.
Made Fresh
Made in small batches and wrapped by hand.
Fast Free Shipping
Free US shipping over $60. Ships in 2 business days.
— nona